A whopping 98% of members say they would recommend membership to colleagues. The finding comes from recent research among ICSP members, which reinforces the value of ICSP membership to sales professionals.
Members provided feedback on the value of belonging to professional associations. Typical reasons included keeping in touch with the latest developments in their field, networking, and professional credibility and recognition.
ICSP membership – the mark of a professional “Professional recognition”is cited as a key reason for joining a professional association by eight out of 10 of them (82%). Other benefits perceived by many as important include best practice (cited by 56%), specialised information (55%) networking (47%), and education (43%).